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How to Add and Play MP4 in iTunes (12)

12 Aug 15
Katrina Lucy
one comments

iTunes won’t import MP4, no mater by dragging and dropping or by selecting Add File to Libray… from iTunes menu. What is the reason? To maximize the accessibility to your MP4 video files and experience a smooth MP4 entertainment on iTunes, you can make a switch to MP4 to iTunes conversion to fulfill your needs.

Acting as a video container format, MP4 is the package and can contain video and audio components encoded with different types (codecs). However, iTunes requires strict MP4 video format like MPEG-4 video codec with AAC audio codec and H.264 video codec with AAC audio codec. If the MP4 video is encode with iTunes unsupported video or audio codec, iTunes will refuse to add and play it.

To fix the issue of “MP4 won’t import to iTunes” or “”Cannot add MP4 to iTunes”, there is no other solution but to convert the unfriendly MP4 video to iTunes supported format and then transfer them to iTunes or your iDevice for enjoyment.

To do this, a solid and intuitive video converter is a great help. iFastime Video Converter Ultimate is such a tool. (Read review)

With it, you can easily transcode MP4 files to iTunes under Windows (including Windows 10) at ultrafast speed and with zero quality loss. Moreover, you don’t need any technical training to start converting any video files like AVI, MP4, MKV, VOB, FLV, MP4 to iTunes, it’s genuinely as easy as 1-2-3. If you’re using a Mac OS X (including El Capitan), please turn to MP4 to iTunes Converter for Mac, which almost has the same function with the Windows version. Now download it and read through the article to learn how to add and play MP4 files on iTunes, iPad and iPhone with ease.

Free Download iFastime Video Converter Ultimate:


How to Add and Play MP4 in iTunes (12)

Step 1: Install and run the MP4 to iTunes Converter, and then drag and drop your MP4 files the program. You can also click “Add video” to load your MP4 video files.

Step 2: Choose output format. To make the output files 100% supported by iTunes, the directly-optimized presets are strongly recommended. Click Format bar and select Apple device model iPad, iPhone, iPod as you want, which is fully compatible with iTunes. The program also has outputs with optimized presets for all the iPad (iPad Air, iPad Mini included) models, as well as the iPhone(iPhone 6, iPhone 6 Plus included), Apple TV and iPod Touch.

Of course, you can also choose MP4, MP4, M4V from “Common Video” as the output format as long as you make sure the video, audio codecs are iTunes supported.

Step 3: Once you have all the right settings, you would click the “Star conversion” button at the bottom right corner to complete the MP4 to iTunes conversion process.

After conversion, click Open to find the output iTunes videos. Start iTunes, and then choose “File > Add File to Library” to import the converted MP4 to iTunes or you also can simply drag and drop the converted MP4 movies to the iTunes Movie Library.

Tips & Tricks:

1. Adjust audio and video settings (optional)

The MP4 to iTunes Converter enables users to adjust audio and video settings before transcoding. Click “Settings” button, then you will enter the following interface, on which you are allowed to customize size, bit rate, frame rate, sample rate, and audio channel to your required ones.

2. Basic video editing (optional)

This MP4 Video Converter has some simple edit functions like cropping, splitting, adding effects etc. so you can touch up the video with basic video editing functions. Click “Edit selected task” to active the built-in editor.

Now it would be just a piece of cake to import your MP4 to iTunes library and even sync to Apple devices like iPhone, iPad, iPod, Apple TV, etc. with the help of the above MP4 to iTunes Converter and step by step guide.


Question: What if you cannot find MP4 in iTunes even they have been added after updating iTunes 12?

Most likely, your MP4 files are already added to iTunes 12 to “Home Videos” under “Movies” category in stead of to “My Movies” under “Movies” in iTunes. Starting from iTunes 11, any videos or movies that aren’t purchased from iTunes 12 will be added to “Home Videos” under “Movie” Category.

You can change the category that your MP4 files shows in iTunes 12 so that they will appear correctly in iTunes and in your iPhone, iPad, iPod, or Apple TV. Highlight the files that you want to change category, right click (Windows users) or press Ctrl and click (Mac users) on the files and select “Get Info”. From the dialog box that opens hit the “Options” tab. Under the Media Kind drop-down box, select “TV Show” or “Movie” or “Music Video”.

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1 Comment

  1. Towers January 7, 2016 at 12:24 pm

    This is, by far, the most powerful piece of software for Video Converter Ultimate. I have ever paid for. None of the files I tried was failed. All formats supported.

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